Color Proof at Colour World UK

We can’t wait to introduce you to the two new cool brands shaking up the hair industry, Alter Ego and ColorProof at Colour World UK 201

Introducing ColorProofThe next generation in colour care!

Protecting your hair colour has never been easier and more environmentally-sound thanks to ColorProof™. Exclusively for colour treated hair, the entire ColorProof portfolio of products protects hair against fading and provides lasting heat protection. All the luxurious product ranges are 100% vegan, sulphate, salt and paraben free.


ALTER EGO ITALY_LOGOIntroducing Alter EgoItalian luxury colour backed by science!

For over 25 years, Alter Ego has been providing the world of hairdressing with an innovative and diverse range of professional hair products across the full salon service menu and retail activity. With a proud investment in product development, world-class training and brand support, Alter Ego create strong partnerships with salons, helping them to elevate their position in the marketplace.

One to watch – The Alter Ego PH Changer is a huge industry innovation. The characteristics of this revolutionary product modify alkaline traditional permanent colour to become an acid tone-on-tone color, demi-colour and toner, offering the salon an infinity of interesting color services and the opportunity to satisfy clients who desire a gentler colour with no lifting power!

These highly luxurious, no-nonsense product lines are a sure-win and we can’t wait to tell you more about them. So join us in the Annex for facts, fun and to meet our passionate team – or just to escape the chaos and hang with your new fave brands!

Alter Ego and ColorProof are distributed in the UK by Sweet Squared, renowned for their multi award-winning customer service and education, whilst serving the Pro only – with love & respect.

Instagram: @lovecolorproof